Google can drive traffic to small Web sites with friendconnect.

Google Friend Connect lets you grow traffic by easily adding social features to your website. With just a few snippets of code, you get more people engaging more deeply with your site.

Attract more visitors. Visitors bring along friends from social networks like Facebook, orkut, and others to interact on your site.

Enrich your site with social features. Choose engaging social features from a catalog of gadgets provided by Google and the OpenSocial developer community.

No programming whatsoever. Just copy and paste snippets of code into your site, and Google Friend Connect does the rest.

Right now Friend Connect is in a very limited beta with a few "white listed" sites. However, eventually, site owners will be able go to a wizard , select "social gadgets" or modules and get code that will quickly allow them to add those features to their sites. Those include "registration, invitations, member galleries, message posting, reviews, as well as third-party applications built by the OpenSocial developer community."